{"id":6549,"date":"2023-05-23T11:20:54","date_gmt":"2023-05-23T10:20:54","guid":{"rendered":"https:\/\/webheadstudios.co.uk\/?p=6549"},"modified":"2024-04-10T12:44:45","modified_gmt":"2024-04-10T11:44:45","slug":"38-of-marketers-shift-strategy-from-customer-acquisition-to-loyalty","status":"publish","type":"post","link":"https:\/\/redrocketdigital.co.uk\/test\/RR\/insights\/38-of-marketers-shift-strategy-from-customer-acquisition-to-loyalty\/","title":{"rendered":"38% of marketers shift strategy from customer acquisition to loyalty"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-6549\" data-postid=\"6549\" class=\"themify_builder_content themify_builder_content-6549 themify_builder tf_clear\">\n                    <div  data-css_id=\"pkzo926\" data-lazy=\"1\" class=\"module_row themify_builder_row heroBanner fullwidth_row_container tb_pkzo926 tb_first tf_w wow\" data-tf-animation=\"fadeIn\">\n            <span class=\"builder_row_cover tf_abs\"><\/span>            <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_a0yn926 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_jeh9297   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h5>Insights<\/h5>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module fancy heading -->\n<div  class=\"module module-fancy-heading tb_0ys3926 balboa tb_hide_divider\" data-lazy=\"1\">\n        <h1 class=\"fancy-heading\">\n    <span class=\"main-head tf_block\">\n                    38% of marketers shift strategy from customer acquisition to loyalty            <\/span>\n\n    \n    <span class=\"sub-head tf_block tf_rel\">\n                                <\/span>\n    <\/h1>\n<\/div>\n<!-- \/module fancy heading -->\n        <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_2 tb_imqd673\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col4-2 tb_68mt673 first\">\n                    <!-- Post Read Time -->\n<div  class=\"module module-readtime tb_3urz273 \" data-lazy=\"1\">\n\t\t<div class=\"tbp_rd_tm tf_hide\" data-rtid=\"6549\">\n\t\t\t\t\t<span class=\"tbp_rd_tm_ic tf_inline_b\"><svg  class=\"tf_fa tf-ti-time\" aria-hidden=\"true\"><use href=\"#tf-ti-time\"><\/use><\/svg><\/span>\n\t\t\t\t\t\t\t<span class=\"tbp_rd_tm_less\">Less than 1 minute<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"tbp_rd_tm_b\">Reading Time | <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tbp_rd_tm_a\"> Minutes<\/span>\n\t\t\t\t\t\t<\/div>\n<\/div>        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col4-2 tb_ezw6673 last\">\n                    <!-- module social share -->\n<div  class=\"module module-social-share tb_tun1204  tb_ss_size_normal tb_ss_shape_none\" data-lazy=\"1\" data-title=\"\" data-url=\"\">\n        <div class=\"module-social-share-wrapper\">\n                                            <div class=\"ss_anchor_wrap tf_inline_b\">\n                        <a href=\"#\" data-type=\"facebook\">\n                            <em class=\"tb_social_share_icon\"><svg  aria-label=\"Facebook\" class=\"tf_fa tf-ti-facebook\" role=\"img\"><use href=\"#tf-ti-facebook\"><\/use><\/svg><\/em>\n                                                    <\/a>\n                    <\/div>\n                                    <div class=\"ss_anchor_wrap tf_inline_b\">\n                        <a href=\"#\" data-type=\"twitter\">\n                            <em class=\"tb_social_share_icon\"><svg  aria-label=\"Twitter\" class=\"tf_fa tf-fab-x-twitter\" role=\"img\"><use href=\"#tf-fab-x-twitter\"><\/use><\/svg><\/em>\n                                                    <\/a>\n                    <\/div>\n                                    <div class=\"ss_anchor_wrap tf_inline_b\">\n                        <a href=\"#\" data-type=\"linkedin\">\n                            <em class=\"tb_social_share_icon\"><svg  aria-label=\"Linkedin\" class=\"tf_fa tf-ti-linkedin\" role=\"img\"><use href=\"#tf-ti-linkedin\"><\/use><\/svg><\/em>\n                                                    <\/a>\n                    <\/div>\n                                    <div class=\"ss_anchor_wrap tf_inline_b\">\n                        <a href=\"#\" data-type=\"pinterest\">\n                            <em class=\"tb_social_share_icon\"><svg  aria-label=\"Pinterest\" class=\"tf_fa tf-ti-pinterest\" role=\"img\"><use href=\"#tf-ti-pinterest\"><\/use><\/svg><\/em>\n                                                    <\/a>\n                    <\/div>\n                                    <div class=\"ss_anchor_wrap tf_inline_b\">\n                        <a href=\"#\" data-type=\"email\">\n                            <em class=\"tb_social_share_icon\"><svg  aria-label=\"Email\" class=\"tf_fa tf-ti-email\" role=\"img\"><use href=\"#tf-ti-email\"><\/use><\/svg><\/em>\n                                                    <\/a>\n                    <\/div>\n                            <\/div>\n<\/div>\n<!-- \/module social share -->\n        <\/div>\n                    <\/div>\n        <!-- module image -->\n<div  class=\"module module-image tb_ytgs926 image-top  singleHeroImage tf_mw wow\" data-tf-animation=\"fadeIn\" data-tf-animation_delay=\".1\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1707\" height=\"1280\" src=\"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1.jpg\" class=\"wp-post-image wp-image-8319\" title=\"pexels-energepiccom-2988232-scaled-1\" alt=\"pexels-energepiccom-2988232-scaled-1\" srcset=\"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1.jpg 1707w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-300x225.jpg 300w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-1024x768.jpg 1024w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-768x576.jpg 768w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-1536x1152.jpg 1536w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-1024x768-533x400.jpg 533w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row pad-p7 tb_y31a726 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col3-1 tb_6k3h727 first\">\n                    <!-- module toc -->\n<div  class=\"module module-toc tb_toc_none tb_tlpl443  tb_toc_tree\" data-lazy=\"1\" data-tags=\"h2|h3\" data-maxh=\"32\" data-min=\"2\" data-cont=\"b\">\n    <div class=\"tb_toc_head tf_clearfix\">\n    <h3 class=\"module-title\">Table of Contents<\/h3>    <\/div>\n            <\/div>\n<!-- \/module toc -->\n        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col3-2 tb_4zqj842 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_jxo5862   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2>Customer loyalty is a crucial element of any successful firm in today\u2019s cutthroat economy. A recent study indicated that 38% of marketers are changing their strategy towards customer loyalty, despite the fact that the majority of them still prioritise recruiting new consumers.<\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module divider -->\n<div  class=\"module tf_mw module-divider tb_7bir679 solid  divider-custom divider-left\" style=\"border-width: 5px;border-color: #e40321;width: 60px;\" data-lazy=\"1\">\n    <\/div>\n<!-- \/module divider -->\n<!-- module text -->\n<div  class=\"module module-text tb_5be885   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3>Why shift strategy from customer acquisition to loyalty?<\/h3>\n<p>Customer loyalty is not a new concept, but the shift in marketing strategy towards it has gained momentum in recent years. The primary reason for this shift is the high cost of acquiring new customers. Studies show that it can cost five times as much to acquire a new customer than to retain an existing one. With such a high cost, it makes sense for marketers to focus on building relationships with their existing customers and nurturing brand loyalty.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_1bnb316 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1920\" height=\"1184\" src=\"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting.jpeg\" class=\"wp-post-image wp-image-8150\" title=\"Red Rocket Swindon Team Meeting\" alt=\"Design Systems for Web Design Trends\" srcset=\"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting.jpeg 1920w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting-300x185.jpeg 300w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting-1024x631.jpeg 1024w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting-768x474.jpeg 768w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting-1536x947.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_irt3157   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3 id=\"the-benefits-of-customer-loyalty\" class=\"tb_toc_el\" data-is-set=\"true\">The benefits of Customer Loyalty<\/h3>\n<p>Building customer loyalty can yield numerous benefits for businesses. Loyal customers are more likely to make repeat purchases, refer others to your business, and leave positive reviews. They are also more forgiving of mistakes and willing to overlook occasional shortcomings. This can be especially important in today\u2019s age of social media, where negative reviews and comments can quickly spread and harm a business\u2019s reputation.<\/p>\n<p>In today\u2019s competitive market, customer loyalty is more important than ever. By shifting their marketing strategies towards customer loyalty, businesses can build strong relationships with their existing customers, reduce acquisition costs, and cultivate a positive reputation. By providing exceptional customer service, rewarding loyalty, staying engaged, personalising the experience, and maintaining high-quality products or services, businesses can increase customer loyalty and achieve long-term success.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Insights<\/p>\n","protected":false},"author":1,"featured_media":8319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[186,187,188,189,368],"class_list":["post-6549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-customer-acquisition","tag-customer-loyalty","tag-exceptional-customer-service","tag-marketing-strategy","tag-personalised-experience","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"builder_content":"<h5>Insights<\/h5>\n<h1>38% of marketers shift strategy from customer acquisition to loyalty<br\/><\/h1>\n<a href=\"#\" data-type=\"facebook\"> <em><svg aria-label=\"Facebook\" role=\"img\"><use href=\"#tf-ti-facebook\"><\/use><\/svg><\/em> <\/a> <a href=\"#\" data-type=\"twitter\"> <em><svg aria-label=\"Twitter\" role=\"img\"><use href=\"#tf-fab-x-twitter\"><\/use><\/svg><\/em> <\/a> <a href=\"#\" data-type=\"linkedin\"> <em><svg aria-label=\"Linkedin\" role=\"img\"><use href=\"#tf-ti-linkedin\"><\/use><\/svg><\/em> <\/a> <a href=\"#\" data-type=\"pinterest\"> <em><svg aria-label=\"Pinterest\" role=\"img\"><use href=\"#tf-ti-pinterest\"><\/use><\/svg><\/em> <\/a> <a href=\"#\" data-type=\"email\"> <em><svg aria-label=\"Email\" role=\"img\"><use href=\"#tf-ti-email\"><\/use><\/svg><\/em> <\/a>\n<img src=\"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1.jpg\" title=\"pexels-energepiccom-2988232-scaled-1\" alt=\"pexels-energepiccom-2988232-scaled-1\" srcset=\"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1.jpg 1707w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-300x225.jpg 300w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-1024x768.jpg 1024w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-768x576.jpg 768w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-1536x1152.jpg 1536w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/pexels-energepiccom-2988232-scaled-1-1024x768-533x400.jpg 533w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/>\n<h3>Table of Contents<\/h3>\n<h2>Customer loyalty is a crucial element of any successful firm in today\u2019s cutthroat economy. A recent study indicated that 38% of marketers are changing their strategy towards customer loyalty, despite the fact that the majority of them still prioritise recruiting new consumers.<\/h2>\n\n<h3>Why shift strategy from customer acquisition to loyalty?<\/h3> <p>Customer loyalty is not a new concept, but the shift in marketing strategy towards it has gained momentum in recent years. The primary reason for this shift is the high cost of acquiring new customers. Studies show that it can cost five times as much to acquire a new customer than to retain an existing one. With such a high cost, it makes sense for marketers to focus on building relationships with their existing customers and nurturing brand loyalty.<\/p>\n<img src=\"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting.jpeg\" title=\"Red Rocket Swindon Team Meeting\" alt=\"Design Systems for Web Design Trends\" srcset=\"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting.jpeg 1920w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting-300x185.jpeg 300w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting-1024x631.jpeg 1024w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting-768x474.jpeg 768w, https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-content\/uploads\/2024\/03\/Red-Rocket-Swindon-Team-Meeting-1536x947.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<h3 id=\"the-benefits-of-customer-loyalty\" data-is-set=\"true\">The benefits of Customer Loyalty<\/h3> <p>Building customer loyalty can yield numerous benefits for businesses. Loyal customers are more likely to make repeat purchases, refer others to your business, and leave positive reviews. They are also more forgiving of mistakes and willing to overlook occasional shortcomings. This can be especially important in today\u2019s age of social media, where negative reviews and comments can quickly spread and harm a business\u2019s reputation.<\/p> <p>In today\u2019s competitive market, customer loyalty is more important than ever. By shifting their marketing strategies towards customer loyalty, businesses can build strong relationships with their existing customers, reduce acquisition costs, and cultivate a positive reputation. By providing exceptional customer service, rewarding loyalty, staying engaged, personalising the experience, and maintaining high-quality products or services, businesses can increase customer loyalty and achieve long-term success.<\/p>","_links":{"self":[{"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/posts\/6549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/comments?post=6549"}],"version-history":[{"count":5,"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/posts\/6549\/revisions"}],"predecessor-version":[{"id":8719,"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/posts\/6549\/revisions\/8719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/media\/8319"}],"wp:attachment":[{"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/media?parent=6549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/categories?post=6549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redrocketdigital.co.uk\/test\/RR\/wp-json\/wp\/v2\/tags?post=6549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}